Over 409 million people view more than 20 billion blog pages each month. Despite these statistics, headlines such as “Is Blogging Dead?” resurface again and again. Why do so many marketers question the value of blogs in today’s marketing communications arsenal? In part, the answer might have to do with changes in how blogs are defined, which blog practices are followed and how this specific tactic fits into a company’s overall marketing strategy.
By the end of this week, it will be 2021. Many of us are ready to mark the end of 2020 and gear up for a less stressful, more positive new year. As we set goals, identify strategies and tactics, and finalize our plans for 2021, it is helpful to look back and see what we learned this year that we can put into our toolkit for the future. Here are some blog highlights from our 2020 posts that we hope you can use going forward.
Content Marketing Institute’s 2018 study shows that 91 percent of B2B marketers use content marketing. In fact, blogging is one of the top-three most used types of content. As a consumable, informative and frequent resource, blogs make it easy to keep fresh content flowing. However, getting it right at such a frequent rate can become challenging.
What’s considered the gold standard of marketing measurement? Analyzing the impact a marketing campaign has on the bottom line. When dollars and resources are tight, companies want to make sure they are getting a solid return on their investment. The ROI on blogs and other types of content marketing is among the highest in communications projects.
Introduced in the 1990s, blogging has come of age. What started out as an online diary has evolved into a sophisticated marketing channel. In the process, individuals and organizations that blog are learning the importance of determining the right topics to cover, the value of engaging headlines and copy, the appearance of blogs, consistency of posting and a host of other variables that can impact the success of the blogging efforts.
Blogging is an excellent way to provide website visitors and other readers with new, interesting, timely and compelling content that demonstrates thought leadership. Since the first blog was published in 1994, blogs have become a vital means for communicating with prospects and customers. On the positive side, blogs are easy to use and readership continues to rise. On the downside, the ease of use means anyone can be a published , which is why it is more important than ever to differentiate your content in a sea of blogs
Image credit: www.coxandforkum.com/archives/000478.html As marketing content producers, we see a lot of B2B blogs, some of which are done very well and some that could use some help. One of the most common mistakes we notice is misusing a blog as a press release. Historically, companies have used press releases to promote, announce and create
What would it mean to your business if you could generate 100 million unique website visitors each month? According to eBizMBA Rank, Huffington Post’s blogs have accomplished just that. With numbers like that, does the popular online news and feature site sit back and rest on its laurels? Hardly. Huffington Post continues to post new
Did you know that English is spoken as an official language in more than 80 countries, territories and dependencies? Moreover, it is spoken unofficially by nearly everyone in at least two others: the United States and Australia? Add in the many countries in which a large portion of the population speaks English, such as France,