Every industry has its own jargon, buzzwords and acronyms, and content marketing is no exception. To be successful, marketers need to know what these terms are, how to use them and why they matter. Here’s a list of 31 commonly used content marketing terms to help you evaluate your marketing acumen.
The essence of marketing is communication. This requires content developers to understand the minds and behaviors of their target audiences. With knowledge of interactive trends, social phenomena and human nature, marketers can achieve two goals. The first is to recognize why buyers make the decisions they do. The second goal is determining the best ways to give buyers what they are looking for when they need it.
It’s a fact. Content sharing vital and relevant expertise is one of the best ways to connect and engage with prospects and clients. A surprising 96 percent of successful content marketers say content marketing helped them build credibility and trust with their audiences. The best marketers know that great content has compounding benefits. These benefits
It takes planning, research, skill and collaboration to produce marketing content at a consistent and sustainable frequency, while still remaining relevant and engaging. One way to boost the efficiency of content development production is to reuse the content you’ve already developed. But many marketers do not take advantage of this opportunity.
When the subject of content strategy comes up, most people think about generating content. Creating content is essential to maximizing your marketing efforts. A broader perspective focusing on engagement with other content creators takes content marketing to the next level. The name of this process is content curation.
To evaluate your current content marketing strategy, consider three key areas: types of marketing content, messaging and frequency of contact. By evaluating your efforts in each category, you will discover which areas are strong and which ones could use a boost. You might also see opportunities you didn’t recognize previously and get energized about expanding and modifying your current programs.
Trade Press Services and SmartFinds Marketing recently hosted a content marketing webinar as part of a “Learn from the Pros” series. The educational webinar, “How to Increase Sales with the Power of Content Marketing,” was created to help businesses discover how to use content marketing as a valuable marketing tool to increase sales, establish credibility and boost marketplace visibility.
With so many different guides, hot tips, new stats and trends coming at us each day, it is easy to get bombarded, even confused by the plethora of information and misinformation available in the marketplace. To set the record straight, we collected eight common content marketing myths and explain why they wreak havoc on the lives of professional marketers.
Creating high-quality content requires a thorough knowledge and understanding of the marketplace as well as the messaging development and writing skills needed to produce engaging copy. But that’s not all. How you distribute your content to your audiences is just as important as the content itself. Without a proactive content distribution plan to share and build traffic, a perfectly good article, blog or white paper will collect dust in the fast-paced realm of digital content.
Whether you’re just starting out with content marketing or you’ve been using the tactic for a while, a strategic content marketing plan is critical to make sure your program is on target and delivers on organizational objectives. When you consider that only 42 percent of B2B marketers say they’re effective at content marketing, you can see why strong content can set your organization apart from the pack.
Content marketing is an essential component of a marketer’s toolkit. In fact, 92 percent of marketers reported that their companies view content as a business asset. As such, it needs to be one of the key strategies you use to achieve your marketing goals. Yet while the most successful companies are very committed to producing content marketing, only 39 percent have a documented strategy.
White papers and ebooks are among the most popular formats of content marketing. While both add value, ask yourself these three key questions to help determine when to use one as opposed to the other.
A solid marketing strategy requires effective decision making. Time, planning, expertise, budget and resources will impact your plan before it’s executed. With so many influences and decisions to make, avoiding missteps along the way is crucial. However, some mistakes aren’t so cut and dry. Here are some of the most common B2B content marketing mistakes and some tips for avoiding them.
Content marketing builds a bridge between brand awareness and lead generation. While the topic is on every marketer’s mind, not everyone is successful in executing a content-marketing strategy that delivers real results. According to the Content Marketing Institute, 83% of B2B marketers report having a content marketing strategy, but only 38% say they are effective. So,
Content marketing is the new buzzword for what we used to call “writing.” Its goal is to create and distribute relevant and engaging material that attracts, acquires and retains customers. The ultimate objective is to enhance the bottom line. When executed correctly, content marketing produces information that companies can use to support their business development initiatives.