Understanding the Fundamentals of Today’s SEO

Copyright: aabbc / 123RF Stock Photo

Search engine optimization, or SEO, has influenced marketing strategy since the dawn of the internet. SEO is the practice of increasing the quality and quantity of inbound website traffic via organic search engine results. Today, 51% of online traffic arrives at websites via organic search. However, if you’re not staying on top of SEO trends and updates, your website likely isn’t optimized for today’s search algorithms.

Continue Reading

SEO: Gimmick or Gotta-Have?

If there’s any one thing about the Internet that confuses online content producers (e.g., writers, musicians, photographers, videographers, etc.), it’s SEO, or “search engine optimization.” To most creative types, SEO means that it’s not good enough to write a great blog entry, create a great video or capture a great image. No—now you have to

Continue Reading

Mobile websites

You can no longer design your website solely for the desktop and PC market. Mobile websites? This year is an interesting time for the internet—and it’s got nothing to do with FCC rulings on net neutrality. Mobile usage of the internet is exceeding usage from traditional devices like PCs or desktops. Consider the following charts.

Continue Reading

Being heard in the 21st century

Sometimes blogs are challenging to write because it seems like everything has already been said. Or, more correctly, it’s being said, all over the place, all the time, by everyone. Information overload via the Internet has gone beyond a novelty and well into the realm of a worldwide social experiment, the outcome of which we

Continue Reading

SOPA and Your Business

The internet is abuzz over SOPA, or the Stop Online Piracy Act, a bill that is currently under consideration in the US House of Representatives (H.R. 3261). (The corresponding Senate bill is PIPA, which is short for the Protect IP Act, which itself is short for Preventing Real Online Threats to Economic Creativity and Theft

Continue Reading

The internet and print media

There has been a lot—a lot—written about the impact of the Internet on print publications. Most of it has focused on how the Internet is siphoning away readers and advertising dollars from newspapers and magazines. In these commentaries, the Internet is seen as a competitor or replacement for print media—an aggressor that is stealing jobs,

Continue Reading